The European Union and Mexico recently finalized a new spirits agreement, paving the way for increased trade between the two regions. This agreement is a win-win for both parties, as Mexico will be able to export its high-quality spirits to the EU market, and the EU will have access to Mexico`s popular tequila and mezcal.

Under the terms of the agreement, Mexico will be able to export several types of spirits to the EU, including tequila, mezcal, and sotol. These products are currently protected by geographical indications, which is a type of intellectual property right that recognizes the unique characteristics of a product that are derived from its geographical origin.

In addition, the agreement also includes provisions for the protection of traditional expressions, which are certain terms that are commonly used to describe certain types of spirits. For example, terms such as „tequila” and „mezcal” will be protected under the agreement, ensuring that these terms can only be used for products that meet specific criteria.

The new agreement is expected to have a significant impact on the spirits industry in both the EU and Mexico. For Mexico, the agreement represents a major opportunity to expand its export market and increase sales of its high-quality spirits. Meanwhile, the EU will be able to offer its consumers a wider range of premium spirits, including some of the most popular products from Mexico.

Overall, the EU-Mexico spirits agreement is an important development for the global spirits industry. By promoting trade and protecting intellectual property rights, this agreement will help to support the growth of the industry, while ensuring that consumers continue to have access to high-quality spirits from around the world.